What is the smallest sample size required to conduct a reliable A/B test? You are undoubtedly losing out on a lot of potential business money if you aren’t A/B testing your website. With the collected data, you may learn more about visitor behavior, engagement levels, problems, and even visitor satisfaction. One of the main steps in the Conversion Rate Optimization (CRO) process, A/B testing, allows you to collect both qualitative and quantitative user data. In the meanwhile, it can be the creation of qualified leads for B2B. For instance, it may be the increase in product sales in the context of eCommerce. Your site can be optimized by implementing the modifications of this successful variant on pages and elements that you have already tested.Įach site has its own conversion stats.

The “winner” is the version that causes your company metric(s) to change for the better. In A/B testing, the original testing variable is referred to as “A.” The term “variant” or a new iteration of the initial testing variable is used in B. This determines which version has the most impact and affects business metrics.Ī/B testing essentially takes all the guesswork out of optimization and gives experience optimizers the ability to make data-backed judgments. We present two or more variations of a variable (web page, page element, etc.) to websites at the same time. What is A/B Testing? Photo by Carlos Muza on UnsplashĪ/B testing usually referred to as split testing, is a randomized experimentation process.

Ideal sampling example